How do you make investment decisions? Do you look at all the data? Search for an interesting opportunity? Surprisingly, most folks don’t look at the facts or data to make these choices. They prefer a good story. Maybe it’s not so surprising. A good story can worm its way into our subconscious faster than any facts can. That’s because research shows good stories appeal to our emotions and our values. They help make sense of the world, and they can be a powerful learning tool at any age.
But that doesn’t always make stories a good foundation for investment decisions. Why? Because the stories we tell ourselves can cloud the facts. And if those stories are rooted in common myths about investing, anyone — even the smartest folks — can have a much harder time making sound investment decisions.
So, what stories could be interfering with your financial choices? What investing myths could be misleading you or holding you back?
Let’s find out by looking at some common investing myths, how they can cost you, and what the facts really are.
- Cash is always safer than stocks
- I need $X before investing
- Investing in the market is like gambling
- I don't have time to invest
- When the market is in trouble, it's time to sell
- If I could only pick the "right" stock...
The myths about investing can be incredibly misleading. They can dupe us into making decisions that get in the way of what we really want for our financial future. That’s why investing myths are like a Siren’s Song. They’re enticing and deceptive, and they lure you down a path of choices that lead to unfavorable results or even terrible outcomes And that’s not just a risk for the naïve or those who are less experienced with investing.
Regardless of IQ, any of us can anchor ourselves to information we want to be true. And anyone can decide to make choices based on “rules of thumb,” even if, deep down, they know better. We’re far more open to doing that whenever we’re struggling with uncertainties or complex decisions. It’s natural. But it’s not going to bring the clarity you need to make better financial decisions. What can, however, are the facts and a fresh perspective.
At our firm, we offer the value of experience and expertise - the ability to dig through the myths and make sound financial decisions. Read the rest of the newsletter here.