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About 4 out of 5 people say they are too smart to be scammed. Most also believe they’re better than others at spotting scams. Yet, scams work — and they’re more prevalent and profitable than ever before. In fact, every 15 seconds, someone’s getting scammed. Each year, that’s billions lost. Seniors alone lose at least $2.9 billion a year to con artists. And they aren’t even the most vulnerable marks. Millennials are. So, why are financial scams more rampant and lucrative than ever before? Technology and the internet have been key. They’ve given scammers a better smokescreen and a global reach. They’ve also made it easier to perpetrate mass fraud schemes. Beyond having better tools, scammers also have better prey these days. The uncertainties of the day have made it easier to manipulate and con people. After all, we’re naturally averse to uncertainty. It scares us. It makes us desperate

Would you choose to live right now? Objectively, things aren’t easy for most of us right now. We’re facing social, economic, health, and environmental crises. With all the chaos of today, it can be tempting to lean on nostalgia and believe previous generations had it better or easier. And it can make us long for what seem like simpler times. In our newsletter this week, we go over the "7 Reasons Life Is Actually the Best It's Ever Been". Take a look at a few below: 1. LIFE EXPECTANCY We're living longer than people have ever lived before. Worldwide, more than 3 in every 4 people live to be at least 65 years old. In the U.S., life expectancies for men and women have increased by more than 10 years since 1950. That's 10 more years the generations before us didn't have to enjoy retirement, spend time with family, and

Do you know what one of the number one causes of market losses during an election year is? Fear. In fact, the uncertainty of the elections can stoke your fears. It may even encourage you to make rash, emotional decisions. That can lead to losses, but it doesn’t have to. If you know the facts about the market during presidential election years, you can potentially avoid investing mistakes that so many others make. “Investing should be like watching paint dry or grass grow. If you want excitement… go to Las Vegas.” That’s what Paul Samuelson, a noted economist and Nobel Prize winner, says—and that’s not always easy to remember during presidential election years. Why? The frenzy of an election brings endless news cycles, high emotions, and stress. And if you feel that stress, you’re not alone. At least half of all Americans get stressed out by elections. You know the

In a perfect world, logic would always guide our financial decisions. Emotions wouldn’t come into play. But we don’t live in a perfect world. Far from it. That means our emotions impact our financial choices more than we realize. Shockingly as much as 95% of our purchase choices are made subconsciously, driven by our emotions—as little as 5% are based in logic (and that’s when we’re in a good headspace and feeling comfortable and secure). When we’re faced with uncertainty, fear and instinct can take over and push logic right out of the window. Your brain will make you want to react quickly to protect yourself and avoid the pain you anticipate from potential losses. Ironically, these instincts often make things worse. Emotional reactions can lead to poor choices and the losses you were trying to avoid in the first place. The best way to avoid letting your hardwired biases take

“If you aim at nothing, you will hit it every time.” – Zig Ziglar That’s true for most aspects of life, including our finances. Most of us realize that. It’s why we set New Year’s resolutions—and why more than half of all Americans set some type of financial goal as a resolution each year. As great as setting goals is, it won’t accomplish much for you if you can’t achieve them. And, maybe not so surprisingly, the vast majority of people (92% according to the research) don’t achieve their goals. Why? Why do we struggle so much to meet the goals we set for ourselves? Is it because we don’t want to? Because we lack commitment? Not so much. One big reason behind our failures is that most of us lack a clear connection between our present reality and the future we’d like to achieve. That vagueness can cut the

Life has changed; how do we adapt without losing sight of what we want to achieve? As you’ve heard us say before, no one knows how the future will play out, but we should still look ahead and think through the consequences of what’s happening. (More about this kind of second-order thinking ahead.) We believe that our society and our economy are experiencing a massive paradigm shift. We will never go back to the world we had before COVID-19, and the lens that we used to evaluate ideas, markets, economies, and personal choices over the last decade may not be sufficient for the next decade. Here are just a few things that we see changing as a result of what’s going on now: Social Support: 36.5 million Americans have become unemployed in two months, and the effects are rippling through families, communities, and the economy.1 The government has responded with trillions of

We are living in a strange time. No matter how you slice it, dealing with a pandemic is difficult. People are working remotely, staying home, and trying to navigate this new normal. There have been quite a few pandemics in our history. From smallpox to measles to cholera and so many others, market fluctuations are inevitable when it comes to the fallout of a pandemic. Falling into the trap of hysteria is easy to do while watching the news and reading friends’ opinions on social media. However, history has taught us that for every seemingly long economic recession has come an even longer economic expansion. In fact, while the average length of an economic recession is 15 months, the average length of an economic expansion is 48 months. So, what can we take away from this information? How should we ease our fears and concerns during this time of uncertainty?

The pandemic is here and we’ve found ourselves in bear country without enough toilet paper. When markets fall as rapidly as they have over the last few weeks and the country is going into lockdown, it’s reasonable to be worried about a situation that seems unprecedented. But let’s not panic. Because we’ve been here before. The last outbreak to achieve pandemic status was the H1N1 Swine flu, which hit U.S. soil in April 2009.1 You might hardly remember it because markets were on a tear after bottoming out in March 2009 and the outbreak barely registered on investors. But, some say that COVID-19 is nothing like recent epidemics.  So let’s take a look at one of history’s worst pandemics: The 1918 Spanish Flu. Nearly one-third of the world’s population contracted the disease and more than 50 million died in just 15 months.2 Despite the human toll, the Dow actually rose during the 1918 Spanish Flu pandemic. Chart source:

In recent years you may have seen headlines about new retirement advice rules for the financial services industry. Like many of us, you might have questions: What's a fiduciary? What do the new rules say? What does it all mean for investors? We break it all down for you in this infographic. Financial Lesson: Rules May Change. Our Commitment to You Does Not. We believe every American has the right to honest financial advice that puts them first. As professionals, we’re dedicated to helping our clients navigate their financial lives with objectivity, compassion, and the highest standard of ethics. We're happy to see more investors benefit from the client-centric rules we have embraced since we opened for business. Right now, we're working to incorporate the new regulations into our practice and you may see some changes as we adapt. If we need to make changes to your portfolios to comply

$1 Million used to be the ultimate retirement portfolio benchmark for successful Americans. Being a millionaire brought status as well as the peace of mind of knowing that you could look forward to a comfortable retirement lifestyle with all the trimmings. Is that still true? We ran a series of hypothetical calculations to illustrate how long an average American retiree could expect their million-dollar portfolio to last in each state. Click here to take a look... However, these hypothetical examples leave out a lot of critical details that will impact your own retirement timeline. Here are a few: The expenditures used in the calculation are just averages. Depending on where you live and the lifestyle you lead, you could spend more or less than your state's average. That's why getting a personal retirement income analysis is so important. The expenses used by the Bureau of Labor Statistics to construct an

Jump-Start the Money Talk with these Engaging Conversation Starters: Click here to read our newsletter with four thought-provoking conversation starters you can use to jump start the money talk with young people of almost any age. These can open up an ongoing dialogue about some of the most important financial lessons to share with your children and grandchildren. Kids learn their money values from you. Have the hard conversations with them. Money conversations can be hard. Have them anyway. If you really want your children to have good financial habits in the future, you can't afford to not talk to them about money now. While it's best to start when children are young, remember, it's never too late to get the conversation started. Even if your children are going off to college or having children of their own, there are still important money lessons to share, from shopping for loans

How to Potentially Survive & Thrive in a Recession Economic expansions never last forever. Eventually, they'll be followed by a recession. It's inevitable. And it's a natural part of the economic cycle. While we never know when the next recession will hit—or how long it'll last—history shows that, on average, recessions don't typically last as long as booms. We also know that, no matter when they hit, recessions will stir up anxiety and fear. And that'll trigger panic and rash decisions, which can lead to big losses. So, resist the panic trap that can come with recessions. If you can keep a level head, and follow these six steps, you'll be empowered to weather any recession—and any personal financial hardships you may face outside of recessions. Remember, recessions are normal. A lot of unknowns come with recessions. And that can make it easy to get anxious and lose sight of

Bear Markets Are Inevitable. Here's How To Keep Your Cool. Bear markets come and go. They are a natural part of the market cycle. But we never know when they'll happen or what exactly will trigger them. While we can't predict when or why bear markets happen, what we do know is that bear markets commonly make people emotional and irrational. They can even breed a crowd mentality that causes paranoia and panic. Want my advice? Stop watching what others are doing. Focus on your own needs, portfolio, and risk tolerance. It's nearly impossible to know what other investors are thinking and doing in real time, just like it's impossible to know what the "bottom" is in a bear market. So, try to keep a level head and long-term view. And try to stay realistic. Remember, all bear markets eventually pass! You'll never get to enjoy a market upswing if you

Money is much more than a medium of exchange for goods and services. Money reflects our personal values and the hard work we put into earning it. How we treat money, save it and spend it, is a reflection of our internal beliefs — our money mindset. When it comes to money, we all have strongly held beliefs, whether or not we realize it. Many of these beliefs grew out of childhood and come from lessons we learned from our families or picked up through life experiences. Want to learn more about how your unconscious money beliefs can affect your finances? Click here for access to the full newsletter! Your Mindset is the Key to Financial Health What does the word "money" bring to mind? Are the associations positive or negative? Beliefs about money are complicated. It's a symbol of one's self: respect, love, freedom, control, power, worth, and much more

We get it, life gets crazy and many of our clients don’t have time to focus on their own personal financial situation. That’s why we wanted to share the term “Personal CFO” with you. It’s a service we provide to help you manage all the details and people involved in your financial life, so you can make the best decisions for yourself and live your life to the fullest. A Personal CFO is like a Chief Financial Officer for a business, except it’s for you and your lifestyle. No matter how you have built your wealth, you likely have a team of professionals that you rely on for expert advice. From attorneys to accountants, it can be difficult to coordinate these individuals and keep them on the same page in terms of your particular financial goals. That’s where a Personal CFO comes into play. Here are the three main areas we

About 7 in 10 workers expect to work for pay in retirement, but only a quarter of retirees have actually done so. Retirement can have many meanings. For some, it will be a time to travel and spend time with family members. For others, it will be a time to start a new business or begin a charitable endeavor. A wide variety of emotions are linked to retirement. Some feel elation and relief, while others feel dread and unease. From financial constraints and financial freedoms, each person’s path in retirement will be different depending upon their personal beliefs and their ability to seize opportunity. Regardless of what approach you intend to take, here are five things about retirement that might surprise you: In 2017, more than two-thirds of retirees depended on Social Security as a major source of their income The average monthly Social Security benefit at the beginning of 2018

As a woman, you’re expected to manage more than your share. When you’re growing up in your family, you’re more likely to have to help out with chores and household responsibilities than a brother might be…on top of school, a part-time job, and however else you spend your time. As an adult, society says you can have it all. But in reality, that’s only true if you plan to work 25 hours a day. If you’re single or married, have a family or don’t, work in the home or outside of it, being a woman means being constantly moving, working and learning. With that in mind, a woman’s retirement should be easy breezy, right? Not exactly. As it turns out, women and men are also different when it comes to financial planning and investments. Whether due to nature or nurture, women tend to take a more cautious approach in investing. And

We don’t always hear about it in the news, but identity theft is on the rise. Our constant internet usage has given us a large digital footprint. And the more you are online, the greater your risk of criminals hijacking your information and using it to commit fraud. It is nearly impossible to go completely off the grid once you are on it, but there are steps you can take to minimize your risk. And understanding where your personal data might be living is a great place to start. Here are six different ways that personal information shared online can end up in the wrong hands: Retail and social media websites Data collection websites that store your information (White Pages, PeopleFinder) Old website pages you appear on (such as forums or blogs) Personal information on websites (old addresses, contact information) Outdated search results where you may still appear (such as former employer pages)

Personal finance is typically spoken about in relation to big financial decisions. From things like establishing long-term savings goals to purchasing a home, choices made surrounding money are frequently thought about on a large scale. More often than not, smaller financial decisions are overlooked or disregarded, many deeming them too small to make an impact. However, seemingly tiny money choices made daily tend to add up to make a significant impact in the long run, especially when analyzed over time. Deciphering between purchases made based on wants versus needs is an important step in reassessing how you look at small financial decisions. Discretionary spending is a broad, vague category by nature, so spending some extra time to think about how you allocate money there is critical. One way to find the money to meet your spending or saving needs is to examine your current spending habits and consider eliminating money wasters.

When it comes to retirement, everyone has a different vision. But the path to retirement is generally the same: you work, you save, and hopefully at some point you’ve saved enough that you can stop working and do something else. How much work before retirement is enough? And how much savings is enough? How long will “retirement” last? Years ago, retirement meant you stopped working, started collecting a pension, and sailed away to Margarita Ville for the last 10 to 15 years of your life. But nowadays, retirement could last 30+ years and could include a second career, travel, making new friends, or really, whatever intrigues you. Nearly 70% of workers expect to work for pay in retirement, but only 26% of retirees actually have done so. So how do you plan for a stage in your life in which virtually anything can happen? With no crystal ball to peer

Coming fresh off of your New Year celebrations means that April 15th is approaching. And while no one likes to think about it, tax season is quickly approaching. Tax Day 2019 is on Monday, April 15th and that means that it is time to start preparing to file. Anyone who has prepared for tax time before knows the process seem like endless gathering and sorting of information. Unfortunately, there is no getting around that, but there are some steps to take now that can help you breeze through it more efficiently and with fewer headaches. Getting organized is an important aspect of potentially minimizing your tax burden. As with the majority of things in life, being prepared is your key to success. Today, we examine 3 simple and effective steps to properly preparing for tax season: Decide How to File You really have two choices here: file your taxes yourself or

Knowledge is power in every aspect of life. Imagine driving a car without a basic understanding of the rules of the road, or even how to operate it. That’s quite a scary thought. What’s even scarier? Many Americans are operating their personal finances with only the barest minimum of knowledge. One study found that, when asked five basic questions about finances and the markets, 61 percent of Americans were unable to answer more than 3 questions correctly.¹ That same study also found that 18 percent of Americans routinely spend more than their household income. Additionally, it found that one-in-five Americans have overdue medical bills. The reality is that knowledge puts people, retirees especially, in a powerful position. Unfortunately, however, far too many Americans lack the power to control their financial futures. But education lays the foundation for a journey towards a successful and sound financial future. One of the obstacles to

As an entrepreneur, you have likely spent years studying your craft, developing your skillset and expanding your business. You’re good at what you do. But unless your business specializes in business management itself, you may still have some questions about the best ways to run your company, manage cash flow, and maximize your profits. One area we see business owners run into some confusion is when it comes to idea of installing a retirement plan. Should you offer a retirement plan? If so, what type? What are the costs? Are they worth it? What plan is best for my company? Which one is fair to my employees and to myself as a business owner? These are common questions people face. On the one hand, a retirement plan can make you a more attractive employer and can also help you offset taxes. As the owner of the business, you’re also allowed to

The idea of paying money to someone for them to tell you how to handle your own money can be a difficult concept for people. After all, you can do your own research and listen to the news and that should be sufficient enough to determine where and how to invest, right? The most common and costly error folks make is thinking that if they know what to invest in, their financial life will turn out the way they want it to. But there’s so much more to it than that. A good financial planner helps you make a “financial game plan” that addresses not only retirement goals but also how you should navigate life’s expected and unexpected transitions. They take these complex issues and make them more digestible so you can understand how your money is implicated throughout different walks of life. A good financial planner will provide clarity. Moving

No matter what stage of life you may currently be in, setting financial goals is imperative. A Harvard Business Study conducted in the late 1970s, revealed that only 3 percent of the students in its MBA program had put pen to paper to write down their goals and a concrete plan. Ten years later, that same small segment of students who wrote down their goals were earning ten times as much as the remaining 97 percent of their class. While there are debates regarding the legitimacy of this study, the outcome highlights an undisputable fact: setting well-defined, written goals is critical to accomplishing them. Setting goals as they relate to your finances is the first step in achieving financial health and security. Identifying and thinking through both short-term and long-term financial goals will play a tremendous role in dictating your financial future. The following are some of the most important reasons